Vietnamese tourism companies are linking up with Kingdom firms in order to attract Cambodian tourists to the country’s resorts and health care facilities, whilst boosting cross-border visitors. During 2010, while the numbers of Vietnamese tourists arriving in Cambodia surged by 48 percent to 466,695 compared with 2009, some businesses within Vietnam also spotted an opportunity for growth by forging new alliances. One such company was state-run Vietravel Co, valued at US$76 million last year, which now holds 49 percent in a joint venture called Indochina Heritage Travel (Cambodia) with Cambodian and Vietnamese partners. While its capital investment in the new company has not been detailed, after opening two months ago, it plans to lead 100,000 Vietnamese tourists to the Kingdom during 2011 and to promote cross-border tourism.
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